ST. JOSEPH, MISSOURI
THE CITY OF COACHES
TJC CHAPTER 01
St. Joseph was built to launch dreams. Today we’re reclaiming that legacy by developing leaders who coach people, teams, and organizations move from where they are to where they want and need to go.
CHAPTER 01
St. Joseph, Missouri
IDENTITY
The City of Coaches
A City Built to Launch Dreams
In the 1800s, St. Joseph was the last stop for stagecoaches heading west. It was a destination cityโnot as a landing point, but as a launching point.
Pioneers came here to be resourced, equipped, and launched toward their dreams.
THE ORIGINAL DEFINITION
coach
/kลch/ noun
A covered carriage that takes people of importance from where they are to where they want or need to go.
Carrying the Legacy Forward
Today, leaders across St. Joseph are rediscovering what it means to be a coachโnot simply someone who manages or instructs, but someone who helps people move from where they are to where they want and need to go.
To reclaim that identity, our community needed more than an inspiring story. We needed a practical framework for developing leaders who could coach people well, align teams around purpose, and intentionally build culture.
PURPOSE
Building on a Solid Foundation
This is one of St. Josephโs oldest roadsโthe place where stagecoaches once lined up to cross the Missouri River and continue west toward their dreams.
One brick alone seems insignificant. Together, these bricks create a foundation strong enough to carry generations forward.
Purpose works the same way. When individuals clarify why they are here and live it out with intention, their contributions become part of something largerโa community of leaders working together to move people from where they are to where they want or need to go.
CULTURE
A Framework for Building Culture on Purpose
The 3D Coaching Framework gives leaders a practical way to live out the original meaning of a coachโhelping people move toward their potential while building teams and cultures around a shared identity and purpose.
A life-giving culture doesn’t happen by accident. It is intentionally built.
Mark Hull of the 3D Institute explains why the 3D Journey isn’t just for teams and organizationsโit provides a practical framework for helping entire communities clarify identity, establish purpose, and architect culture.
01
IMAGINATION →
See a Preferred Future
Leaders explore what’s possible when purpose, identity, and culture become intentional. It begins with a simple question: What if our team, organization, or community could become the best version of itself?
02
EXPLORATION →
Build Shared Ownership
Other key leaders from the organization help senior decision-makers determine whether the 3D Framework is a good fit to help create a shared vision, a common language, and a clear path forward.
03
IMPLEMENTATION →
Develop Leaders Together
Organizational members are invited into the 3D Journey to clarify their purpose, align their efforts, and contribute to a common language that unites the organization around a shared framework.
04
OPERATION
Build Your Culture
Leadership insights gathered throughout the 3D Journey are turned into a practical playbook for recruiting, onboarding, retaining, and offboarding people while reinforcing a shared identity and purpose.ย
Organizations from every sector are invited to become Partners in Purpose.
Join a growing network of leaders committed to building a healthier, stronger community together.
3D MASTER CLASS
OUR SHARED IDENTITY
From Individual Voices to Shared Language
The City of Coaches gives us a shared story. The 3D Coaching Framework gives us a shared process. Together, they produced a shared language.
Over the past five years, hundreds of leaders from every sector of our community have taken the 3D Journey, reflecting on the kind of peopleโand the kind of communityโwe aspire to become.
Across thousands of written reflections, seven recurring themes emerged. Today, those themes serve as our chapterโs Cultural Distinctives, expressing the culture we are building together.
500+
COMMUNITY VOICES
Five years of community collaboration
Voices represent community members from the Arts, Athletics, Business, Education, Government, Healthcare and Nonprofit sectors.
Our Shared Language
Together, these seven Cultural Distinctives express the identity we are striving to live out together.
Distinctive 1
Serve With Compassion
We are people who move toward needs and use our influence to help, protect, and uplift others.
Distinctive 2
Pursue Excellence Together
We are a community of teammates who work for the common good, persevere through challenges, and pursue excellence together.
Distinctive 3
Engage & Build People
We are encouragers who see potential in people, speak life, and intentionally help others grow stronger in skill, mind, and heart.
Distinctive 4
Lead With Integrity
We are leaders who do the right thing, tell the truth, follow through, and create trust by being the same person in public and in private.
Distinctive 5
Treat People Like Family
We are a people-first community that values relationships, supports one another, and creates belonging.
Distinctive 6
Grow on Purpose
We are learners who pursue excellence, embrace growth, and stay humble enough to keep improving.
Distinctive 7
Love & Respect People
We are people who honor others with respect, bring joy to the culture, and lead with love.
ORGANIZATIONS
Partners in Purpose.
Stronger Community.
Brighter Future.
Dozens of organizations throughout our community are building a culture of growth and opportunity through the 3D Journey. For individuals and organizations ready to begin their own journey, 3D Master Class is where it starts.
Your journey starts here. Discover 3D Master Class.
DIRECTORY
Explore Our Community by Sector
BUSINESS
84
People
3D Certified
18
Organizations on the 3D Journey
GOVERNMENT
100
People
3D Certified
6
Organizations on the 3D Journey
NONPROFIT
35
People
3D Certified
10
Organizations on the 3D Journey
Take Your Place in the Movement.
JOIN THE JOURNEY
Help Shape the Culture of St. Joseph
The St. Joseph TJC chapter is bringing together leaders, organizations, and community members who want to help build a healthier, stronger culture across our city.
Complete the form to express interest in the chapter, explore the 3D Journey, or learn how your organization can become a Partner in Purpose.